Once upon a time, there was the story you told. It began at the beginning. The middle was where all the details and action happened. It took as long to tell as it took. It then ended at the end. And, they all lived happily ever after. It was called the narrative style.
These days, 140 characters needs to say what your whole message used to say. Few people seem to have the time or often don’t have the patience to listen to you communicate in the narrative style anymore.
We now live in a headline or sound bite culture now. Tweets and texts are how we talk. With the saturation of data and ideas, your status update better strike an emotion on someone when you communicate. This for many is an uncomfortable change in how we communicate.
The other tool too many others are uncomfortable with is straight from Journalism 101 class. Stories and details are more frequently now told in an inverted pyramid style. Give us the strongest point and most meaningful meat first with a crisp, laser focus, then support this with the next strongest point and go down the ladder as you are putting in the details. For many, this idea means you may just have to change how you think and organize your ideas when you professionally communicate.
If this has you concerned that you missed a memo, don’t be. We were all were taught to read and write first in the narrative style. From your early story books about fetching a pail of water to the latest episode of your favorite TV show where they used space age technology to find out who did it, narrative isn’t going anywhere, but you need to master how and when you use this headlines and inverted pyramid style to be a successful communicator in this age.
Please, I didn’t say this change is right, wrong, good or bad. Sure, you can continue to write, speak and present in narrative style. It may be more enjoyable, may make for a more dramatic presentation and may feel more comfortable for many who present, speak, read and write this way. But, in the minds and hearts of all of us … an audience is being wooed constantly by the other way. Someone is getting to the point quickly and telling them the key points in a way that is more in tune with the information rich culture in which we are swimming.
I suggest you try the headline and inverted pyramid method in daily communication; especially if you are uncomfortable using it. The narrative style is never going to go totally away, especially when you have people with whom you can open up and let the stories flow freely. When you are in those situations, they actually deserve a good tale told well. If you do so, we’ll all live happily ever after.
DL
